Core Concepts
Lead lists
Where leads land once they've passed your ICP filter.
A lead list is the collection of people your signals found and your ICP approved. It sits between finding leads and reaching out to them.
What's on a lead
| Field | Where it comes from |
|---|---|
| Name, profile URL | The signal that captured them |
| Job title, company, headline | Profile enrichment |
| Location, work history, industry | Profile enrichment |
| Fit score | Scored against your ICP |
| Source signal | Which signal captured them, and the keyword or post that triggered it |
Working a list
Sort by fit score to put the strongest leads first. Filter to find a segment. Export to CSV if you want to work it somewhere else.
Adding leads yourself
You can import a CSV into any list. Imported leads go through the same enrichment and scoring as captured ones, so they arrive with the same fields.
Lists and campaigns
A campaign draws from a list. Enrol contacts and the campaign starts working through them.
A list can feed more than one campaign, but be careful — the same person enrolled in two campaigns can receive messages from both. Both campaigns are behaving correctly; the overlap is the problem.
Lists and Pipelines
The list is what defines a Pipeline. Everything feeding it and everything drawing from it is the same Pipeline. See Pipelines.