Reputation Management

Master your online reputation

Your reputation is your most valuable asset. Monitor, manage, and protect it across every corner of the internet — before small issues become big problems.

Brand Health Dashboard

Last 30 days

Healthy
87+4
Reputation Score
72%+8%
Positive Mentions
21%-2%
Neutral
7%-6%
Negative
Recent Alerts
Positive

New G2 review: 5★ — "Best LinkedIn outreach tool we've used"

3m ago
Negative

Reddit mention: User reports slow onboarding experience

18m ago
Neutral

LinkedIn: Brand mentioned in industry roundup post

1h ago
AI-Powered SWOT Analysis

Market intelligence, synthesized by AI

Our AI continuously analyzes market signals, competitor activity, and customer sentiment to generate a live SWOT analysis — so your strategy is always data-driven.

Updately — SWOT Market Intelligence
AI-powered SWOT Market Intelligence dashboard showing Strengths, Weaknesses, Opportunities, and Threats analysis
Strengths
What users love about your product
📉
Weaknesses
Areas where competitors outperform
💡
Opportunities
Market gaps you can exploit
⚠️
Threats
Competitive risks to watch
Crisis Intelligence

Catch negative trends before they escalate

Negative topics are automatically detected, clustered, and analyzed with core sentiment analysis and trend velocity tracking. Drill into each topic to see the original posts, AI analysis, and recommended responses.

Core analysis
AI summarizes the root cause of negative sentiment
Mention trend velocity
Track if a negative topic is growing or fading
High priority mentions
Surface the most impactful posts first
One-click response
AI-drafted replies ready for your review
Negative Topic Analysis
Negative topic drill-down showing core analysis, mention trends, and high priority mentions with AI summaries
The Reputation Shield

Your brand, protected 24/7

Every signal flows through our AI reputation engine — detected, analyzed, and routed for action.

Detect

Continuously scan 8+ sources for brand mentions, reviews, and competitor activity — 24/7, in real time.

8+
Sources
<30s
Alert speed

Analyze

AI classifies sentiment, identifies threats, clusters topics, and generates SWOT insights automatically.

94%
Accuracy
SWOT
Auto-generated

Protect

Draft AI responses, trigger crisis alerts, and generate executive reports — all before issues escalate.

1-click
Response
Auto
Reports

Monitors across 8+ sources

🔴
Reddit
Subreddits, comments & posts
🔵
LinkedIn
Posts, articles & comments
🐦
Twitter / X
Tweets, threads & replies
🎬
YouTube
Comments & video mentions
🟠
Hacker News
Posts & technical threads
G2 & Capterra
Product reviews & ratings
📍
Google Reviews
Business reviews & ratings
📰
News & Blogs
Articles, press & media
How it works

Reputation protection in three steps

01

Connect your brand

Add your brand name, product names, executive names, and competitor keywords. Updately immediately begins scanning across all sources.

02

AI analyzes sentiment

Every mention is scored for sentiment, relevance, and reach. Negative mentions trigger instant Slack alerts with one-click response options.

03

Track & respond

See your reputation score evolve in real time. Draft AI-powered responses, route issues to your team, and generate executive reports automatically.

Features

Comprehensive brand protection

Never miss a conversation that matters to your business. Our AI handles the noise so you can focus on what matters.

Brand Mention Tracking

Get notified instantly whenever your brand, product, or key executives are mentioned online — across social media, forums, blogs, and news.

AI Sentiment Analysis

Every mention is automatically categorized as positive, negative, or neutral. See your sentiment trend over time and react to negative shifts immediately.

Crisis Early Warning

Detect unusual spikes in negative mentions before they snowball. Get priority Slack alerts when your reputation score drops below your threshold.

Competitor Intelligence

Monitor your competitors' reputations side-by-side with yours. Learn from their customer feedback and identify opportunities when they stumble.

AI Response Drafting

When a negative mention needs attention, our AI drafts context-aware responses that match your brand voice — review and send in seconds.

Reputation Scoring

Track your brand health with a single score that combines sentiment, volume, reach, and influence. Share reports with leadership in one click.

The difference

Without vs. with Updately ORM

Without ORM
  • Discover negative reviews days after they’re posted
  • Manually Google your brand name every morning
  • No idea what competitors' customers say about them
  • Crisis hits — you find out from your CEO, not your tools
  • No single view of brand health across platforms
With Updately ORM
  • Instant Slack alert the moment a negative review drops
  • AI monitors 8+ platforms 24/7 so you never miss a mention
  • Side-by-side competitor reputation comparison
  • Crisis early warning — detect sentiment drops before they trend
  • Single reputation score with automated executive reports
Use Cases

Built for teams that care about brand perception

Brand & PR teams

Stay ahead of reputation risks. Know the moment a negative story starts forming and respond before it trends.

Customer success

Catch unhappy customers venting online before they churn. Proactively reach out and turn detractors into advocates.

C-suite & founders

Get a single reputation health score and weekly digests. Know exactly how your brand perception is trending — without drowning in data.

Marketing & growth

Measure the impact of campaigns on brand sentiment. Understand which messaging resonates and which backfires.

Your brand isn't what you say it is. It's what they say it is when you're not in the room. Updately helps us stay in every room that matters.
— Brand & Comms Leader
Related

Social Media Monitoring

ORM focuses on reputation protection. Pair it with Social Listening to also track competitor activity, discover trends, and generate warm leads from social conversations.

Explore Social Listening →

Know What They're Saying. Before It Becomes a Problem.

AI-powered reputation monitoring across Reddit, G2, LinkedIn, and 30+ sources. Get crisis alerts, SWOT analysis, and response drafts — automatically.

Reputation Score

● Healthy
87
Overall Sentiment
72% positive
20% neutral
8% negative
Brand mentions today
142↑ 12%
Avg response time
< 4 min
Crisis alerts
0All clear