How a Sales Director 6x'd His Outbound Team Output with Updately While Avoiding Six-Figure Hiring Costs
“We were about to hire 3 more SDRs at $70K+ each. Instead, we deployed Updately across our existing team and got 6x the output. The ROI isn't even close — it's the best investment we've made in our sales stack.”
Director of Sales
Sales Director, Enterprise Team
This enterprise sales team was hitting a ceiling. Their 4 SDRs were maxed out on manual LinkedIn outreach, each managing about 50 prospects per week. Leadership had approved budget for 3 additional hires to scale the team to 7, but the Director of Sales knew that hiring, onboarding, and ramping new reps would take 4-6 months before seeing results. Meanwhile, quarterly targets kept climbing. They needed a way to multiply output immediately without the overhead and risk of a major hiring spree.
Rather than hiring, the Director deployed Updately across all 4 existing SDR seats. Each rep went from manually handling 50 prospects per week to managing 300+ through Updately's automated research and personalized outreach. The AI handled prospect research, message crafting, connection requests, and follow-up sequences, while the SDRs focused on responding to interested prospects and booking meetings. The team kept their human touch on the conversations that mattered while Updately handled the volume at the top of the funnel.
6x increase in outbound team output without adding headcount
Avoided $150K+ in annual hiring costs (3 SDRs at $50K+ fully loaded)
Booked 3 enterprise-level meetings within the first 60 days
Each SDR now manages 300+ prospects per week vs. 50 previously
Time-to-value was immediate — no 4-month ramp period
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