How Updately Generated $1M+ in Enterprise Pipeline For a Marketing Agency
“As an agency, we need to practice what we preach. Updately let us build a repeatable outbound engine that generates $1M+ in pipeline. It's now our secret weapon — and honestly, some of our clients are starting to ask what we're using.”
David Baeza
Founder & CEO, ButteredToast
ButteredToast is a performance marketing agency that had always grown through referrals and content marketing. When David decided to build a proactive outbound motion, he faced a unique challenge: as a marketing agency, their outreach had to be flawless. Any hint of spam or generic messaging would undermine their credibility. They needed outreach that demonstrated marketing sophistication — messages that showed they understood each prospect's marketing challenges better than their current agency. Previous attempts with VA-managed outreach had resulted in embarrassing template messages that cost them a prospect's trust.
Updately's AI became ButteredToast's outbound sales team. The system analyzed each prospect's website traffic patterns (via public data), social media presence, ad creative approach, and content strategy before crafting outreach. Messages didn't just pitch services — they provided mini-audits that showed genuine expertise. David set up campaigns targeting CMOs and VP Marketing at DTC brands spending $50K+/month on paid media, with messages referencing specific campaigns they'd recently run and opportunities for improvement. The result was outreach that felt like a free consultation rather than a cold pitch.
Generated over $1M in qualified enterprise pipeline
5x increase in outbound output compared to previous manual efforts
Booked 30+ meetings with CMOs and VP Marketing at target accounts
Average deal size increased 40% due to better-qualified conversations
Built a repeatable outbound playbook now used across the agency
Ready to see similar results?
Join ButteredToast and 300+ teams booking 15-20 qualified meetings per seat per month with Updately.